What if nature had its own way of looking at the road? The new Jeep Avenger: Animals campaign, directed by Bart Timmer, plays exactly on this, flipping perspectives.

At Disc To Disc, we handled the audio post-production, tackling an interesting dynamic: all the voices in the commercial were dubbed using AI, thanks to the work of our programmers and dubbing directors.

This project gave us further confirmation. No matter how well-structured and trained an AI might be, without real art direction, it simply doesn’t perform like a flesh-and-blood actor. AI lacks spontaneous emotions: those must be provided by the director. When a director guides the programming alongside the creatives, the synthesised voice expresses its true potential, turning the result into a genuine work of ingenuity. A true crafted artefact.

Credits Client: Stellantis / Jeep Creative Agency: Publicis Collective Managing Director: Maurizio Spagnulo Executive Creative Director: Francesco Martini Creative Directors: Giovanni Greco, Enrico Pasquino Creative Supervisor: Mara Mincolelli Senior Art Director: Gaetano Cerrato Head of Account Services: Pieraugusto Piergiovanni Account Manager: Ilaria Biancuzzo Account Executive: Benedetta Segreto Planning Director: Francesco Russo Head of Video: Alessandro Pancotti Director: Bart Timmer DOP: Ottar Gudnason Production Company: Movie Magic International Executive Producer: Chicco Mazzini Producer: Walter Ricciardi Producer Assistant: Luca Bettinetti Head of Production: Alessandro D’Imperio Unit Managers: Oriele Olivati, Daniela Fabrizio Coord Assistant: Alice Benvenuti Location Manager: Lorenzo Majoni – Cortina d’Ampezzo – Dolomites Stylist: Valentina Mezzani Make Up Artist: Dorotea Ravalli Head of Post Production: Andrea Fornaca Post Production: BaconX Color Correction: Sam Gilling Editor: Stuart Greenwald Sound Studio: Disc To Disc Production