Clocking up miles has never felt so cinematic.

IVECO has launched its new global identity and the 2026 range with “Spirito in Movimento”, a hero film directed by Theo Gosselin that smells of tarmac and freedom.

In our studio, we took care of the project’s audio post-production. We worked to blend the mechanical power of the engines with the more human side of the journey. No over-the-top effects, just the solid, real sound of those who live on the road every day.

Credits:

• Brand: IVECO
• Agency: 777 Italia
• Production Company: Filmmaster
• Director: Theo Gosselin
• Audio Post-Production: Disc To Disc