Heineken with LePub is launching a new global campaign that enhances the unique moment when you take your first sip of cold beer thanks to its perfectly balanced taste and premium quality. ‘The First Ahhh!’ will be rolled out worldwide for 2024 and 2025 with a series of activations.

“The first sip of beer is a unique experience: the pleasure, the smell, the foam sensation, everything contributes to the perception of taste and enjoyment.