Capturing the exact moment people rediscover the joy of hearing well is quite an intimate challenge. For Amplifon’s new global campaign, “The Special Test Rooms”, the sound required absolute, millimetric precision. So far, standard procedure for us.

The real catch is that a global campaign needs to speak to the whole world without losing its authenticity. That’s why all the voice recordings were carried out directly in the native countries of each language. No simulated accents in a Milan studio, just the truth of native sound recorded locally.

Simultaneously coordinating recording studios across different corners of the globe, juggling time zones, and keeping the artistic direction of the Italian original intact is no walk in the park. Managing this kind of complexity, however, is exactly what we have always done: localisation for international markets is one of our historical pillars, a job that sees us regularly handling up to 19 different languages.

The result is a campaign that sounds authentic wherever it airs. A project that blends technical precision with cultural sensitivity, without the need for unnecessary frills or marketing buzzwords. A big thank you to the entire Amplifon team and the fellow travellers who shared this brilliant international relay with us.

Credits:

• Client: Amplifon
• Video Post-production: Proxima
• Original Music: Stabbiolo Music / Enzo Casucci
• Editors: Luca Angeleri, Massimo Magnetti
• Audio Post-production & Multilingual Localisation: Disc To Disc Productions