With BeHer, Birra Peroni and Ogilvy Italy aren’t just launching a campaign; they are reckoning with their history. The project retrieves the brand’s old posters—often reliant on double entendres that are unacceptable today—and recreates them from scratch. Instead of stereotypes, we find contemporary, proud, and accomplished women, directed with modern flair by Greg Ohrel.

Our task was to ensure the sound design accompanied such a clear message with cleanliness and technical rigour: rewriting the past to improve the present.

Credits:
Client: Birra Peroni
Agency: Ogilvy Italy
CCO: Giuseppe Mastromatteo
Production Company: Mercurio Cinematografica
Director: Greg Ohrel
Music: “Gone Daddy Gone” – Violent Femmes
Audio Post Production: Disc To Disc