Lancia ushers in 2025 with a campaign celebrating the New Ypsilon and its ability to appeal to a sophisticated and demanding audience, thanks to its design, technologies and attention to sustainability. Declined on print, TV, billboards and digital, the communication strategy focuses on the spot Collect looks, currently airing on major TV stations, whose genesis was revealed a few days ago through a making-of video that alternated images from behind the scenes of the spot and brief interviews with those who made it