Welcome home, here is the New Lancia Ypsilon. Launching with a campaign signed by the newly created 777 by Armando Testa and Herezie.

The New Lancia Ypsilon debuts through Nuova Lancia Ypsilon Edizione Limitata Cassina, a 100% electric version, available in Italy in 1906 numbered and certified units.

The communication campaign tells about the car in terms of Italian style, on-board comfort, simple and intuitive technology and design details, comparable to those of a beautiful Italian house.