ITA Airways has launched “Simply Italian”, its new global campaign showcasing authentic Italian lifestyle at high altitude. Front and centre is Sharon Stone, and we at Disc To Disc put our headphones on to handle the entire audio post-production.

Alongside sound design, foley, and the multichannel mix, we put a lot of work into the voices. Teaming up with our programmers, we used artificial intelligence to dub some of the characters, literally making it ‘act’ thanks to the expertise of our dubbing directors. Technology is useful, but the human ear makes all the difference.

A special thanks to Francesco Poletti and Federico Pepe from Pope Creative Studio, and Raffaele Russo and gemma Galli, from Think Cattleya. We are proud to have worked with creative directors who pay such close attention to detail: their supervision was invaluable, and it’s always a pleasure to collaborate with those who have a clear vision.