Life is full of surprises. We can never predict with certainty what the future holds: events arise, bringing with them unexpected challenges and opportunities. It is from this insight that ING drew inspiration for its new campaign focusing on Conto Corrente Arancio and its features. Features encapsulated in the ING claim. For once, a bank that turns you around.

The commercial is set in a café in the middle of the Andes. A young digital nomad inadvertently finds himself celebrating a new success of his own with the bar’s patrons but discovers, despite himself, that he has misplaced his credit card.