The limited series of dumbphones, specifically designed to have reduced technological capabilities, was created to encourage people to enjoy moments of real connection and sociality during evenings out by disconnecting from their smartphones.

Made by Finnish brand HMD, a European manufacturer of mobile devices, Heineken and Bodega’s ‘Boring Phone’ eliminates the distractions of current smartphones (social media and apps). Conceived and designed with essential features, the phone has basic functions and can send and receive calls and text messages, all you need to experience an evening of offline fun.

The campaign will include a global launch that will touch several countries throughout the year, including Brazil, Mexico, and Germany.