The campaign launched by LePub for Desperados marks a strategic shift: it is not just about accompanying images with music, but making the music the product itself. For the global platform “The Beer with Latin Vibe”, the agency engaged Ovy On The Drums to produce Guao Guao, a track that transcends traditional advertising to become a standalone musical content.

The success of the operation is evidenced not only by its impact on the audience but by the prestigious accolades received at major international festivals in 2025. Here are the key awards:

Cannes Lions: 1 Gold (Film Craft), 1 Silver (Film Craft)

Golden Drum: Grand Prix (Film)

LIA Awards: Multiple Golds (Music Video, Production & Post)

Kantar Creative Effectiveness: Winner (Digital/Social)

Disc To Disc played a central role in managing such a significant audio asset. We handled the post-production, ensuring that the mix and sound design maintained the energy and technical quality required to compete both as a commercial and a musical production. Precision work for a project that successfully merged entertainment and brand communication.