Revamping a classic is always a risk. Doing so while touching an iconic piece of Italian pop culture is a double challenge. With the “Come piace a noi” (As we like it) platform, Dentsu Creative chose to depict “good company” not as a glossy moment, but as an experience made of imperfections, running in the rain, and genuine embraces.

The beating heart of the spot, directed by Vellas, is the choral reinterpretation of “Noi, ragazzi di oggi”. Here, the music doesn’t just accompany the visuals: it dictates the emotional rhythm of the narrative, transforming a Sanremo classic into a collective anthem to the freedom of being oneself.

The result is an audio that is immersive, choral, and alive, just like the Italian square it celebrates.

CREDITS
Client: Birra Moretti (Heineken)
Agency: Dentsu Creative
Chief Creative Officer: Riccardo Fregoso
Executive Creative Directors: Giulio Frittaion, Maurizio Tozzini
Director: Vellas
Production Company: The Gang
Audio Post Production: Disc To Disc
Song: “Noi, ragazzi di oggi” (Luis Miguel cover)