Talking about banks and protection without being dull is an art form. Doing it to the tune of “On Top of the World” is a technical challenge. For the new Gruppo BCC Iccrea campaign by McCann Worldgroup Italia, our role was somewhat ‘diplomatic’: getting the track’s energy to sit nicely with the calm, institutional voiceover.

No jostling for space amongst the frequencies, just a clean mix that makes you feel safe (and a bit like a rock star). Serious work, light mood. Just how we like it.

Credits:
Agency: McCann Worldgroup Italia
Client: Gruppo BCC Iccrea
Audio Post: Disc To Disc Productions