Even a robot can short-circuit. That’s the ironic premise of the new Fiat 500 Hybrid campaign, where an overloaded android finds its much-needed “reset” in the Italian Dolce Vita.

At Disc To Disc, the challenge was to translate this visual break into a sharp yet seamless audio contrast. We used sound design to create the cold, frantic aesthetic of a crashing system, building custom glitches and mechanical noises. At the exact moment of the reset, the multichannel mix and foley work allowed us to shift the tone and broaden the acoustic spectrum, making way for the warm, relaxed atmosphere that accompanies the car’s entrance.

No magic, just a lot of technical precision. Managing these dualities is the most enjoyable part of our job, and we are truly proud to have put our sonic signature on such an ironic and well-focused project. After all, everyone needs a good reset every now and then, even those of us who spend our days in a recording studio.

Credits:

• Client: Fiat
• Audio Post-production: Disc To Disc Productions