Ahead of Milano Cortina 2026, Samsung and LePub add a new chapter to the Open always wins platform. With “Victory is a Team Sport”, the brand overturns the narrative of the solitary hero: behind every medal lies an invisible ecosystem of coaches, family, and fans.

The spot, directed by Eliot Rausch, transforms the podium into a collective celebration. For Disc To Disc, the challenge was to create a sound design that bound the athlete’s breath with ambient sounds and the music track, conveying human warmth even in an icy setting.

Credits:
Client: Samsung
Agency: LePub
Global CCO: Bruno Bertelli, Cristiana Boccassini, Mihnea Gheorghiu
Production Company: Stink
Director: Eliot Rausch
Music: Gingerly feat. Bokeh (Written by: Simon Hughes; Publisher: Simon Hughes; Master Owner/Label: Simon Hughes)
Music (Long Version): “Golden” – EJAE, Audrey Nuna, Rei Ami (Copyright Owners: Netflix; Master Owner/Label: Simon Hughes)
Audio Post Production: Disc To Disc