The Rhythm of Contrast

Can a single bite be a seismic experience? If we’re talking about Delichoc and the new 2025 campaign “Un délice, un choc”, the answer is a resounding yes. The concept hinges entirely on contrast: the sweetness of the biscuit on one side, and the “shock” of a crunch that flips your perspective on the other.

The film, directed by Matt Baron for the Marcel agency, is a concentrate of visual energy, sharp editing, and surreal situations that demanded an incredibly solid sonic backbone.

For Disc To Disc, the challenge was translating that visual “shock” into acoustic terms. We worked on a hyper-rhythmic sound design where every sonic detail—from the biscuit’s crunch to the environmental reactions—contributes to a sense of immediate wonder. It wasn’t just about accompanying the images; it was about amplifying the physical sensation of the product through hearing. The music from Audio Network provided the perfect canvas for our meticulous audio post-production.

The result is a piece of communication that doesn’t just ask to be watched, but hits the ears directly. Simply put: a delicious sonic shock.

Credits:
Agency: Marcel
Director: Matt Baron
Production Company: Cream
Music: Audio Network
Audio Post & Sound Design: Disc To Disc Milano