The Irony of the Unexpected: The Disc To Disc Touch for the New Allianz Direct Campaign

Allianz Direct is back on-air with a fresh and ironic campaign, created by dentsu, which lightheartedly tackles the theme of everyday unpredictability. In this context, the audio post-production by Disc To Disc Productions plays a fundamental role: transforming paradoxical situations into memorable entertainment through meticulously crafted sound design.

The technical work focused on maximum narrative clarity. Tommaso Conti, in charge of sound design and mixing, perfectly balanced the sound environment with surgical voice cleaning, ensuring an immediate impact for both television broadcasting and social media formats. The voiceover recording and dubbing direction, entrusted to the expertise of Silvia Stortini, delivered that friendly and reassuring tone of voice that lies at the heart of the brand’s communication strategy.

Disc To Disc is a partner of excellence for managing multi-channel campaigns, where sound quality becomes the primary vehicle for message effectiveness. From dialogue cleaning to the final mix, every step was executed to enhance the irony of the script and the strength of the Allianz Direct brand.