A female voice reads parting words while, to the tune of Cat Stevens’ Wild World, men in suits are filmed shattered by their abandonment. These are the traditional advisors, left behind for the more innovative and cutting-edge Fineco advisors.

Through this provocation Fineco returns to communications, after recently celebrating its 25th anniversary, with a commercial directed by Gabriele Muccino and produced by THINK CATTLEYA.

The concept of the new campaign plays on the misunderstanding between romantic relationship and financial advice and will be conveyed through programming across all media.