What does it mean, today, to be a Rebel? This is the question from which the new campaign dedicated to the rebranding of Regionale, a brand of Trenitalia (FS Group), was born.

A plan that is not limited to the renewal of the fleet dedicated to regional transport, but proposes a revolution in the way we think about transportation, intercepting new travel needs with a green, convenient, innovative and widespread service.

Not a simple restyling then, but a radical change of perspective, in which the Regional becomes a winning and conscious choice, interpreting the need for change.