The goal of this campaign was to communicate the characteristics of a top-quality product, clearly and directly enhancing Barilla Al Bronzo’s excellent ability to capture the sauce down to the last drop. It was therefore natural to reinterpret in an ironic way an iconic tradition of our culture, the ‘scarpetta,’ an expression of the all-Italian attitude of knowing how to enjoy life to the fullest, and transform it into the perfect ritual for enjoying Barilla Al Bronzo.